Strategy-led design for modern brands.
About.
I'm a brand designer with a marketing mindset. I create strategic visuals that connect brands to people and make an impact.
13
+
Years of Experience
13
+
Years of Experience
13
+
Years of Experience
2000
+
Client Projects Delivered
2000
+
Client Projects Delivered
2000
+
Client Projects Delivered
3
+ years
B2B SaaS
3
+ years
B2B SaaS
3
+ years
B2B SaaS
10
+ years
Consumer Branding
10
+ years
Consumer Branding
10
+ years
Consumer Branding
Bold Ideas
Bold Ideas
Strategic Designs
Strategic Designs
Purposeful Brand Systems
Purposeful Brand Systems
Design Without
Design Without
Limits
Limits
Selected Work.
Explore a curated selection of strategic systems and creative solutions.
Expertise.
Crafted for Growth.
1.
Brand Strategy & Identity
2.
B2B SaaS Marketing
3.
Consumer Experience (B2C)
4.
Digital & UI/UX Design
I build cohesive brand systems that bridge the gap between creative rebellion and business strategy. Beyond just logos, I develop comprehensive guidelines—including typography, color palettes, and iconography—to ensure visual consistency across every real-world execution.
Key Focus
Identity Systems • Brand Guidelines • Visual Storytelling.
I specialize in transforming complex creative briefs into high-impact marketing assets that drive measurable engagement. From white papers and case studies to sales decks, I use data-driven insights and A/B testing to optimize design performance in fast-paced environments.
Key Focus
Sales Enablement • Marketing Collateral • Performance Design.
Leveraging a decade of creative business ownership, I understand the nuances of consumer psychology and physical production. I deliver strategic brand applications for e-commerce, merchandise, and integrated campaigns that resonate with digital and physical audiences alike.
Key Focus
E-commerce Visuals • Merchandise & Swag • Consumer Engagement.
Currently expanding my digital toolkit through advanced UX/UI coursework, I focus on creating beautiful user-centric interfaces in Figma. I bridge the gap between static design and interactive experiences, ensuring every digital touchpoint is as functional as it is visually compelling.
Key Focus
Figma Prototyping • User Interface • Component Systems.
1.
Brand Strategy & Identity
2.
B2B SaaS Marketing
3.
Consumer Experience (B2C)
4.
Digital & UI/UX Design
I build cohesive brand systems that bridge the gap between creative rebellion and business strategy. Beyond just logos, I develop comprehensive guidelines—including typography, color palettes, and iconography—to ensure visual consistency across every real-world execution.
Key Focus
Identity Systems • Brand Guidelines • Visual Storytelling.
1.
Brand Strategy & Identity
2.
B2B SaaS Marketing
3.
Consumer Experience (B2C)
4.
Digital & UI/UX Design
I build cohesive brand systems that bridge the gap between creative rebellion and business strategy. Beyond just logos, I develop comprehensive guidelines—including typography, color palettes, and iconography—to ensure visual consistency across every real-world execution.
Key Focus
Identity Systems • Brand Guidelines • Visual Storytelling.
My Process.
Art is the rebellion.
Design is the strategy.
Bridging the gap between creative intuition and business objectives through a disciplined, four-stage framework.
01.
Discovery & Alignment
I partner with stakeholders to deconstruct the creative brief, defining the audience and success metrics from the start. By aligning on inspiration and goals early, I minimize iterations and ensure the strategy is sound before designing.
01.
Discovery & Alignment
I partner with stakeholders to deconstruct the creative brief, defining the audience and success metrics from the start. By aligning on inspiration and goals early, I minimize iterations and ensure the strategy is sound before designing.
02.
Concept & Early Feedback
I present rough drafts and multiple concepts early to ensure we’re on the right track. This collaborative "check-in" allows for quick pivots and gathers crucial feedback before I commit to high-fidelity execution.
02.
Concept & Early Feedback
I present rough drafts and multiple concepts early to ensure we’re on the right track. This collaborative "check-in" allows for quick pivots and gathers crucial feedback before I commit to high-fidelity execution.
03.
Development & Execution
After integrating stakeholder feedback, I refine the design with a focus on brand consistency and meticulous detail. I manage the final revision cycles to secure approvals for a seamless transition to launch.
03.
Development & Execution
After integrating stakeholder feedback, I refine the design with a focus on brand consistency and meticulous detail. I manage the final revision cycles to secure approvals for a seamless transition to launch.
04.
Handoff & Optimization
I provide a clean asset handoff and remain available for technical support during the launch phase. Beyond delivery, I offer guidance and optimization to ensure the project meets its long-term performance goals.
04.
Handoff & Optimization
I provide a clean asset handoff and remain available for technical support during the launch phase. Beyond delivery, I offer guidance and optimization to ensure the project meets its long-term performance goals.
Value.
Why Work With Me?
I bring a unique blend of marketing-minded strategy and high-fidelity execution to every project.
Strategic Alignment.
I don't just push pixels; I ensure every design decision maps back to your KPIs and long-term business goals.
Cross-Functional Lead.
Experienced in partnering with Product, Engineering, and Marketing to ensure a cohesive brand experience.
Strategic Alignment.
I don't just push pixels; I ensure every design decision maps back to your KPIs and long-term business goals.
Cross-Functional Lead.
Experienced in partnering with Product, Engineering, and Marketing to ensure a cohesive brand experience.
High-Volume Execution.
Proven ability to manage complex, multi-asset workflows without sacrificing quality or brand integrity.
Scalable Systems.
I build documented, flexible design systems that allow your brand to grow efficiently across all platforms.
High-Volume Execution.
Proven ability to manage complex, multi-asset workflows without sacrificing quality or brand integrity.
Scalable Systems.
I build documented, flexible design systems that allow your brand to grow efficiently across all platforms.
Satisfied Clients and Colleagues
Satisfied Clients and Colleagues
Testimonials.
Professional Praise & Proven Impact.
Insights from the creative directors, founders, and peers I’ve supported throughout my career.
She's a remarkably versatile designer whose skillset spans well beyond what you'd expect, and she pairs that talent with a collaborative, team-first mindset. Solution-oriented and deeply reliable, she consistently delivers no matter what a project throws her way.
Rob M.
Creative Director
Shannon is an incredibly creative designer who truly puts her heart into every project, and it shows in the beautiful, high-quality work she delivers. As a teammate, she is reliable, always on time, and brings a wonderful, positive spirit to the marketing team. I cannot recommend her enough!
Jozefina J.
Marketing Manager
Working with Shannon was my first opportunity to collaborate with a dedicated graphic designer and talk about setting a high bar! Her attention to detail is rivaled only by her willingness to collaborate and work with others
Anastazia W.
Product Marketing Manager
Shannon is creative, hardworking, and incredibly skilled at translating complex or technical ideas into clear, cohesive, and visually engaging designs. She has a strong creative eye and consistently delivers thoughtful, high-quality work. Any company would be lucky to have Shannon on their team!!
Christie R.
Marketing Strategist
Shannon is the kind of teammate everyone dreams about having. Creative, collaborative, and always positive, I enjoyed working alongside her on dedicated branding projects, marketing campaigns, and internally facing collateral.
Laura B.
Content Marketing Manager
I worked with Shannon at Limble, where she contributed to a variety of design projects across the team. She brought a positive attitude to her work, was thoughtful in how she approached collaboration, and was always open to feedback and iteration. Shannon was a supportive teammate who worked closely with stakeholders to help keep projects moving. She was a pleasure to work with day to day.
Olivia B.
b2b SaaS Product Marketer
I’ve had the pleasure of working with Shannon, and she’s exceptional! She brings a highly collaborative approach and consistently delivers thoughtful, effective work. Beyond that, she’s a fantastic teammate who is positive, supportive, and a true contributor to any team dynamic. Any team would be lucky to have her!
Shannon H.
Director of Partnerships
Shannon has a combination of creative talent and true team-first mindset. She consistently turned rough ideas and last-minute requests into polished, on-brand assets that elevated everything from sales enablement materials to customer-facing content. She is to collaborate with, is reliable, organized, and genuinely invested in the success of the people and projects around her.
Kolleen D.
VP of Sales
She's a remarkably versatile designer whose skillset spans well beyond what you'd expect, and she pairs that talent with a collaborative, team-first mindset. Solution-oriented and deeply reliable, she consistently delivers no matter what a project throws her way.
Rob M.
Creative Director
Shannon is an incredibly creative designer who truly puts her heart into every project, and it shows in the beautiful, high-quality work she delivers. As a teammate, she is reliable, always on time, and brings a wonderful, positive spirit to the marketing team. I cannot recommend her enough!
Jozefina J.
Marketing Manager
Working with Shannon was my first opportunity to collaborate with a dedicated graphic designer and talk about setting a high bar! Her attention to detail is rivaled only by her willingness to collaborate and work with others
Anastazia W.
Product Marketing Manager
Shannon is creative, hardworking, and incredibly skilled at translating complex or technical ideas into clear, cohesive, and visually engaging designs. She has a strong creative eye and consistently delivers thoughtful, high-quality work. Any company would be lucky to have Shannon on their team!!
Christie R.
Marketing Strategist
Shannon is the kind of teammate everyone dreams about having. Creative, collaborative, and always positive, I enjoyed working alongside her on dedicated branding projects, marketing campaigns, and internally facing collateral.
Laura B.
Content Marketing Manager
I worked with Shannon at Limble, where she contributed to a variety of design projects across the team. She brought a positive attitude to her work, was thoughtful in how she approached collaboration, and was always open to feedback and iteration. Shannon was a supportive teammate who worked closely with stakeholders to help keep projects moving. She was a pleasure to work with day to day.
Olivia B.
b2b SaaS Product Marketer
I’ve had the pleasure of working with Shannon, and she’s exceptional! She brings a highly collaborative approach and consistently delivers thoughtful, effective work. Beyond that, she’s a fantastic teammate who is positive, supportive, and a true contributor to any team dynamic. Any team would be lucky to have her!
Shannon H.
Director of Partnerships
Shannon has a combination of creative talent and true team-first mindset. She consistently turned rough ideas and last-minute requests into polished, on-brand assets that elevated everything from sales enablement materials to customer-facing content. She is to collaborate with, is reliable, organized, and genuinely invested in the success of the people and projects around her.
Kolleen D.
VP of Sales
FAQs.
Frequently Asked Questions.
Behind the scenes for my work style.
I view feedback as a collaborative tool. I move the conversation away from "subjective likes" and back to project objectives, ensuring every iteration serves the business goal while maintaining creative integrity.
Design is only successful if it solves the business problem. I look at qualitative feedback from users and stakeholders, but I also track quantitative metrics such as click-through rates, trial sign-ups, and brand sentiment to ensure my work is moving the needle.
I specialize in building "living" design systems. By creating reusable, documented components in Figma, I enable teams to scale quickly while ensuring every touchpoint feels like the same brand.
I lean into AI as a powerful collaborator to expand the boundaries of my 13 years of experience. Whether it’s generating rapid moodboards for visual direction, refining complex image assets, or utilizing neural filters to push creative concepts further, AI acts as a force multiplier for my output. My goal is always to use these tools to drive efficiency and visual depth, ensuring that the final strategy and emotional resonance remain 100% human-led and bespoke to your brand.
With 10+ years in consumer branding and 3+ in B2B SaaS, I speak both languages. I ensure that the brand’s "promise" made in marketing is actually "delivered" within the product experience.
Having delivered over 2000+ client projects, I’ve mastered the art of disciplined creativity. I rely on structured systems and deep-work blocks to maintain a high output of quality work. My experience as a former business owner taught me that efficiency is the backbone of great design.
I follow the "80/20 Rule." 80% of a brand should be rooted in timeless, strategic principles that ensure longevity. The other 20% is where I experiment with contemporary trends—typography, motion, or texture—to keep the brand feeling relevant and modern in a fast-moving market.
The "rebellion" is the bold, unique idea that breaks through the noise. The "strategy" is the data-driven framework that ensures that idea actually converts. I balance the two to create work that is both memorable and functional.
I view feedback as a collaborative tool. I move the conversation away from "subjective likes" and back to project objectives, ensuring every iteration serves the business goal while maintaining creative integrity.
Design is only successful if it solves the business problem. I look at qualitative feedback from users and stakeholders, but I also track quantitative metrics such as click-through rates, trial sign-ups, and brand sentiment to ensure my work is moving the needle.
I specialize in building "living" design systems. By creating reusable, documented components, I enable teams to scale quickly while ensuring every touchpoint feels like the same brand.
I lean into AI as a powerful collaborator to expand the boundaries of my 13 years of experience. Whether it’s generating rapid moodboards for visual direction, refining complex image assets, or utilizing neural filters to push creative concepts further, AI acts as a force multiplier for my output. My goal is always to use these tools to drive efficiency and visual depth, ensuring that the final strategy and emotional resonance remain 100% human-led and bespoke to your brand.
With 10+ years in consumer branding and 3+ in B2B SaaS, I speak both languages. I ensure that the brand’s "promise" made in marketing is actually "delivered" within the product experience.
Having delivered over 2000+ client projects, I’ve mastered the art of disciplined creativity. I rely on structured systems and deep-work blocks to maintain a high output of quality work. My experience as a former business owner taught me that efficiency is the backbone of great design.
I follow the "80/20 Rule." 80% of a brand should be rooted in timeless, strategic principles that ensure longevity. The other 20% is where I experiment with contemporary trends including typography, motion, and texture to keep the brand feeling relevant and modern in a fast-moving market.
This philosophy grew out of my transition from the tactile world of screen printing and agency ownership into the structured environment of enterprise design. To me, the "rebellion" represents the bold, unique idea that breaks through market noise. The "strategy" is the data-driven framework that ensures that idea actually converts. I balance the two to create work that is as memorable as it is functional.
I view feedback as a collaborative tool. I move the conversation away from "subjective likes" and back to project objectives, ensuring every iteration serves the business goal while maintaining creative integrity.
Design is only successful if it solves the business problem. I look at qualitative feedback from users and stakeholders, but I also track quantitative metrics such as click-through rates, trial sign-ups, and brand sentiment to ensure my work is moving the needle.
I specialize in building "living" design systems. By creating reusable, documented components, I enable teams to scale quickly while ensuring every touchpoint feels like the same brand.
I lean into AI as a powerful collaborator to expand the boundaries of my 13 years of experience. Whether it’s generating rapid moodboards for visual direction, refining complex image assets, or utilizing neural filters to push creative concepts further, AI acts as a force multiplier for my output. My goal is always to use these tools to drive efficiency and visual depth, ensuring that the final strategy and emotional resonance remain 100% human-led and bespoke to your brand.
With 10+ years in consumer branding and 3+ in B2B SaaS, I speak both languages. I ensure that the brand’s "promise" made in marketing is actually "delivered" within the product experience.
Having delivered over 2000+ client projects, I’ve mastered the art of disciplined creativity. I rely on structured systems and deep-work blocks to maintain a high output of quality work. My experience as a former business owner taught me that efficiency is the backbone of great design.
I follow the "80/20 Rule." 80% of a brand should be rooted in timeless, strategic principles that ensure longevity. The other 20% is where I experiment with contemporary trends including typography, motion, and texture to keep the brand feeling relevant and modern in a fast-moving market.
This philosophy grew out of my transition from the tactile world of screen printing and agency ownership into the structured environment of enterprise design. To me, the "rebellion" represents the bold, unique idea that breaks through market noise. The "strategy" is the data-driven framework that ensures that idea actually converts. I balance the two to create work that is as memorable as it is functional.